Lead Product Designer @ Faceland
Matteo Favetta - Cogitvely Enhanced Designs
Hi, I’m Matteo. A UX Designer passionate about the intersection of psychology and digital design.
Hi, I’m Matteo. A UX Designer passionate about the intersection of psychology and digital design.
Lead Product Designer @ Faceland
Cognitively Enhanced Designs
Hi, I’m Matteo. A UX Designer passionate about the intersection of psychology and digital design.
Lead Product Designer @ Faceland
Cognitively
Hi, I’m Matteo. A UX Designer passionate about the intersection of psychology and digital design.
Latest Project
Faceland Digital Rebrand - Creating a Unified Design Language Across All Channels
I developed a new design language to unify the brand’s digital touchpoints. The goal was to align the online experience with the high-quality clinical care customers receive in person, ensuring visual consistency and brand authority across all digital channels.
A mobile first homepage that guides every visitor toward real value
A complete overhaul of the primary entry point to solve navigation friction. By implementing mobile-first design principles, I improved the visual flow and ensured that key services are easily discoverable for the majority of the user base.
A Refined Deals Experience That Balances Clarity and User Insight
I replaced cluttered marketing banners with a stable, Gestalt-driven card system to fix the visual inconsistency. By cutting the "marketing noise" and prioritizing price contrast, I turned a messy discount page into a high-trust, mobile-first experience that actually drives conversion.
About Me
I’m a UX and UI designer with a background in applied cognitive psychology, which shapes how I approach design. I focus on creating intuitive digital experiences that balance user needs with business goals, turning complexity into clarity. This understanding of how people perceive, process, and remember information guides every design decision I make, from layout and hierarchy to interactions and visual cues.
By grounding my work in human behaviour, I can create interfaces that feel natural and effortless. The principles I apply in my work are rooted in the same cognitive laws that underpin great user experiences.
Languages
English
French
Italian
Spanish
Main Skills
Cognitive Psychology
User Research & Usability Testing
Information Architecture
UI Design
Performance Reporting & Data Analysis
Cross-Channel Communication
About Me
I’m a UX and UI designer with a background in applied cognitive psychology, which shapes how I approach design. I focus on creating intuitive digital experiences that balance user needs with business goals, turning complexity into clarity. This understanding of how people perceive, process, and remember information guides every design decision I make, from layout and hierarchy to interactions and visual cues.
By grounding my work in human behaviour, I can create interfaces that feel natural and effortless. The principles I apply in my work are rooted in the same cognitive laws that underpin great user experiences.
Languages
English
French
Italian
Spanish
Main Skills
Information Architecture
User Research & Usability Testing
UI Design
Performance Reporting & Data Analysis
Cross-Channel Communication
Cognitive Psychology
How Can We Leverage Laws From Cognitive Psychology?
How Can We Leverage Laws From Cognitive Psychology?
Laws from cognitive psychology help us design experiences that align with how people naturally think, perceive, and make decisions. By reducing cognitive load, guiding attention through visual hierarchy, and respecting human limitations like memory and reaction time, interfaces become easier to understand and use. Principles such as Gestalt grouping, Hick’s Law, and Fitts’s Law allow designers to simplify choices, improve clarity, and make interactions feel predictable. When applied intentionally, these laws turn abstract theory into practical design decisions that support confidence, reduce friction, and help users move through experiences with minimal effort and hesitation.
Cognitive Overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
When the amount of information coming in exceeds the space we have available, we struggle mentally to keep up — tasks become more difficult, details are missed, and we begin to feel overwhelmed.
Peak-End Rule
People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.
"Pay close attention to the most intense points and the final moments (the “end”) of the user journey."
Von Restorff Effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
"Make important information or key actions visually distinctive."
Cognitive Overload
The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.
When the amount of information coming in exceeds the space we have available, we struggle mentally to keep up — tasks become more difficult, details are missed, and we begin to feel overwhelmed.
Peak-End Rule
People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.
"Pay close attention to the most intense points and the final moments (the “end”) of the user journey."
Von Restorff Effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
"Make important information or key actions visually distinctive."
Von Restorff Effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
"Make important information or key actions visually distinctive."
MSc. in Applied Cognitive Psychology
Leiden University
Sep 2022 - May 2024
Cognitive Models
Human Attention
Cognitive Functions
Cognitive Enhancement
Research Methods
R for Data Analysis
My MSc. focused on learning how to leverage knowledge in the field to find creative solutions to everyday problems. The focus was on cognitive enhancement overall, therefore I learned about the latest cutting edge models used in the field of human factors. However, what caught my attention was the intersection between psychology and digital design: user experience.
UX Designer
Faceland Clinics
Jul 2024 - Present
UX Strategy
User Flows
Information Architecture
Prototyping
Design Systems
Conversion Optimisation
Stakeholder Alignment
At Faceland, I introduced UX practices and led website redesigns, conducting research, optimizing user flows, and collaborating with developers to deliver seamless, conversion-focused digital experiences.
Published Scientific Paper on Students’ Trust in Early Versions of ChatGPT
Leiden University
Apr 2023 - Dec 2023
Publication Link
Human AI Interaction
Trust in AI
Bias Research
Experimental Research
Statistical Analysis
Scientific Publishing / Writing
Research Synthesis
For my master’s thesis, I conducted a pioneering study on human trust in ChatGPT, launching just four months after its release. I discovered a pro-human bias among students, who tended to undertrust AI while overtrusting human-labeled answers. This research was subsequently published in the peer-reviewed CHI journal and has since been cited by 14 other papers, marking it as a foundational contribution to the field of AI-human interaction.
Undergraduate Research Assistant
Geneva University
Sep 2020 - May 2022
EEG Research
Behavioural Tasks
Data Collection
Attention Research
Experimental Set Up
Working Memory
Cognitive Load
During this work experience, I had to schedule, coordinate and execute cognitive behavioural tasks. I learned how to use electroencephalograms (EEGs) to record neural activity during attentional tasks and got familiar with the main experimental paradigms used in this field.
Bsc. In Psychology (Neuroscience & Research)
Leiden University
Sep 2019 - Feb 2022
Cognitive Neuroscience
Memory
Attention
Perception
Research Methods
Data Analysis
R
Developmental Psychology
Clinical Psychology
My bachelor was focused towards research, cognitive neurosciences and anatomy, which provided me with a detailed understanding of the neural mechanisms underlying essential cognitive functions like memory, attention and perception.
Lead Product Designer
Faceland Clinics
Feb 2026 - Present
Product Design Strategy
International UX Strategy
Design Leadership
UX Research
Stakeholder Management
Business goals alignement
As Lead Product Designer, I steer the strategic vision for Faceland's digital experience, aligning design with business goals and long-term development. I own the end-to-end product journey while managing UX Research Ops and mentoring internal resources to drive high-impact results.
UX Research Intern
RAI Amsterdam
Dec 2023 - May 2024
Usability Testing
User Interviews
Expert Reviews
Card Sorting
Presenting Findings
Insight Reporting
Research Synthesis
At the RAI, I conducted a thorough usability evaluation of the webshop, a platform used by exhibitors to prepare an event. Through research methods like expert reviews, user interviews, card sorting test and usability testing, I gathered useful insights that I then translated into a polished MVP.
My Experience & Skills
My Experience & Skills
Lead Product Designer
Faceland Clinics
Feb 2026 - Present
As Lead Product Designer, I steer the strategic vision for Faceland's digital experience, aligning design with business goals and long-term development. I own the end-to-end product journey while managing UX Research Ops and mentoring internal resources to drive high-impact results.
Product Design Strategy
International UX Strategy
Design Leadership
UX Research
Stakeholder Management
Business goals alignement
UX Designer
Faceland Clinics
Jul 2024 - Jan 2026
At Faceland, I introduced UX practices and led website redesigns, conducting research, optimizing user flows, and collaborating with developers to deliver seamless, conversion-focused digital experiences.
UX Strategy
User Flows
Information Architecture
Prototyping
Design Systems
Conversion Optimisation
Stakeholder Alignment
UX Research Intern
RAI Amsterdam
Dec 2023 - May 2024
At the RAI, I conducted a thorough usability evaluation of the webshop, a platform used by exhibitors to prepare an event. Through research methods like expert reviews, user interviews, card sorting test and usability testing, I gathered useful insights that I then translated into a polished MVP.
Usability Testing
User Interviews
Expert Reviews
Card Sorting
Presenting Findings
Insight Reporting
Research Synthesis
MSc. in Applied Cognitive Psychology
Leiden University
Sep 2022 - May 2024
My MSc. focused on learning how to leverage knowledge in the field to find creative solutions to everyday problems. The focus was on cognitive enhancement overall, therefore I learned about the latest cutting edge models used in the field of human factors. However, what caught my attention was the intersection between psychology and digital design: user experience.
Cognitive Models
Human Attention
Cognitive Functions
Cognitive Enhancement
Research Methods
R for Data Analysis
Published Scientific Paper on Students’ Trust in Early Versions of ChatGPT
Leiden University
Apr 2023 - Dec 2023
Publication Link
For my master’s thesis, I conducted a pioneering study on human trust in ChatGPT, launching just four months after its release. I discovered a pro-human bias among students, who tended to undertrust AI while overtrusting human-labeled answers. This research was subsequently published in the peer-reviewed CHI journal and has since been cited by 14 other papers, marking it as a foundational contribution to the field of AI-human interaction.
Human AI Interaction
Trust in AI
Bias Research
Experimental Research
Statistical Analysis
Scientific Publishing / Writing
Research Synthesis
Undergraduate Research Assistant
Geneva University
Sep 2020 - May 2022
During this work experience, I had to schedule, coordinate and execute cognitive behavioural tasks. I learned how to use electroencephalograms (EEGs) to record neural activity during attentional tasks and got familiar with the main experimental paradigms used in this field.
EEG Research
Behavioural Tasks
Data Collection
Attention Research
Experimental Set Up
Working Memory
Cognitive Load
Bsc. In Psychology (Neuroscience & Research)
Geneva University
Sep 2019 - Feb 2022
My bachelor was focused towards research, cognitive neurosciences and anatomy, which provided me with a detailed understanding of the neural mechanisms underlying essential cognitive functions like memory, attention and perception.
Cognitive Neuroscience
Memory
Attention
Perception
Research Methods
Data Analysis
R
Developmental Psychology
Clinical Psychology
My Hobbies
Music Production
When I step away from the screen, my favorite way to find my flow is by producing music. For five years, I’ve cultivated skills in Ableton Live 12 Suite, exploring the technical and rhythmic challenges of production. While my core focus is often on high-energy trap, I also enjoy the warm, intricate soundscapes of Lo-fi and R&B. This practice is my creative sanctuary—a space where problem-solving meets artistry. The ability to structure complex sonic ideas and troubleshoot technical hurdles directly enhances my approach to user experience design, bringing a unique, rhythmic sensibility to my work.
My Hobbies
Music Production
When I step away from the screen, my favorite way to find my flow is by producing music. For five years, I’ve cultivated skills in Ableton Live 12 Suite, exploring the technical and rhythmic challenges of production. While my core focus is often on high-energy trap, I also enjoy the warm, intricate soundscapes of Lo-fi and R&B. This practice is my creative sanctuary—a space where problem-solving meets artistry. The ability to structure complex sonic ideas and troubleshoot technical hurdles directly enhances my approach to user experience design, bringing a unique, rhythmic sensibility to my work.
Analog Photography
The treatments section highlights the most popular option within each category with refined visuals and layouts. This gives users early clarity about the types of services available and improves the visibility of high demand treatments.
Analog Photography
The treatments section highlights the most popular option within each category with refined visuals and layouts. This gives users early clarity about the types of services available and improves the visibility of high demand treatments.
The treatments section highlights the most popular option within each category with refined visuals and layouts. This gives users early clarity about the types of services available and improves the visibility of high demand treatments.
Analog Photography
The treatments section highlights the most popular option within each category with refined visuals and layouts. This gives users early clarity about the types of services available and improves the visibility of high demand treatments.
Analog Photography
The treatments section highlights the most popular option within each category with refined visuals and layouts. This gives users early clarity about the types of services available and improves the visibility of high demand treatments.
About Me
I’m a UX and UI designer with a background in applied cognitive psychology, which shapes how I approach design. I focus on creating intuitive digital experiences that balance user needs with business goals, turning complexity into clarity. This understanding of how people perceive, process, and remember information guides every design decision I make, from layout and hierarchy to interactions and visual cues. By grounding my work in human behaviour, I can create interfaces that feel natural and effortless. The principles I apply in my work are rooted in the same cognitive laws that underpin great user experiences.
Languages
English
French
Italian
Spanish
Main Skills
Cognitive Psychology
User Research & Usability Testing
Information Architecture
UI Design
Performance Reporting & Data Analysis
Cross-Channel Communication
My Experience & Skills
Lead Product Designer
Faceland Clinics
Jul 2024 - Present
As Lead Product Designer, I steer the strategic vision for Faceland's digital experience, aligning design with business goals and long-term development. I own the end-to-end product journey while managing UX Research Ops and mentoring internal resources to drive high-impact results.
Product Design Strategy
International UX Strategy
Design Leadership
UX Research
Stakeholder Management
Business goals alignement
UX Designer
Faceland Clinics
Jul 2024 - Present
At Faceland, I introduced UX practices and led website redesigns, conducting research, optimizing user flows, and collaborating with developers to deliver seamless, conversion-focused digital experiences.
UX Strategy
User Flows
Information Architecture
Prototyping
Design Systems
Conversion Optimisation
Stakeholder Alignment
MSc. in Applied Cognitive Psychology
Leiden University
Sep 2022 - May 2024
My MSc. focused on learning how to leverage knowledge in the field to find creative solutions to everyday problems. The focus was on cognitive enhancement overall, therefore I learned about the latest cutting edge models used in the field of human factors. However, what caught my attention was the intersection between psychology and digital design: user experience.
Cognitive Models
Human Attention
Cognitive Functions
Cognitive Enhancement
Research Methods
R for Data Analysis
UX Research Intern
RAI Amsterdam
Dec 2023 - May 2024
At the RAI, I conducted a thorough usability evaluation of the webshop, a platform used by exhibitors to prepare an event. Through research methods like expert reviews, user interviews, card sorting test and usability testing, I gathered useful insights that I then translated into a polished MVP.
Usability Testing
User Interviews
Expert Reviews
Card Sorting
Presenting Findings
Insight Reporting
Research Synthesis
Published Scientific Paper on Students’ Trust in Early Versions of ChatGPT
Leiden University
Apr 2023 - Dec 2023
For my master’s thesis, I conducted a pioneering study on human trust in ChatGPT, launching just four months after its release. I discovered a pro-human bias among students, who tended to undertrust AI while overtrusting human-labeled answers. This research was subsequently published in the peer-reviewed CHI journal and has since been cited by 14 other papers, marking it as a foundational contribution to the field of AI-human interaction.
Human AI Interaction
Trust in AI
Bias Research
Experimental Research
Statistical Analysis
Scientific Publishing / Writing
Research Synthesis
Undergraduate Research Assistant
Geneva University
Sep 2020 - May 2022
During this work experience, I had to schedule, coordinate and execute cognitive behavioural tasks. I learned how to use electroencephalograms (EEGs) to record neural activity during attentional tasks and got familiar with the main experimental paradigms used in this field.
EEG Research
Behavioural Tasks
Data Collection
Cognitive Load
Working Memory
Attention Research
Experimental Set Up
Bsc. In Psychology (Neuroscience & Research)
Geneva University
Sep 2019 - Feb 2022
My bachelor was focused towards research, cognitive neurosciences and anatomy, which provided me with a detailed understanding of the neural mechanisms underlying essential cognitive functions like memory, attention and perception.
Cognitive Neuroscience
Memory
Attention
Perception
Research Methods
Data Analysis
R
Developmental Psychology
Clinical Psychology
Matteo Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
4+
Years of Research & Design
1
Published Scientific Paper
5
Global Markets Optimized
100% Human Designed. No AI tools used. © 2026 Matteo Favetta. All rights reserved.
Matteo Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
4+
Years of Research & Design
1
Published Scientific Paper
5
Global Markets Optimized
100% Human Designed. No AI tools used. © 2026 Matteo Favetta. All rights reserved.
Matteo
Matteo
Favetta
Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
In an era of generic AI templates, this portfolio remains 100% human-designed. Every layout, interaction, and strategic decision was custom-built from the ground up. No prompts, just craft, because authentic UX requires a human touch.
© 2026 Matteo Favetta. All rights reserved.
4+
Years of Research and Design
1
Published Scientific Paper