Latest Project
New Face For Faceland
Creating A Unified Brand Experience Across All Channels
How a strategic visual overhaul transformed a fragmented digital presence into a unified, premium customer journey.
Lead Designer
2 Months
Lead Designer
2 Months
Latest Project
New Face For Faceland
Creating A Unified Brand Experience Across All Channels
How a strategic visual overhaul transformed a fragmented digital presence into a unified, premium customer journey.
Lead Designer
2 Months
Lead Designer
2 Months
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
The Challenge
A High-End Brand with a Mid-Market Digital Presence
Faceland is renowned for its premium, in-store clinical experience. However, there was a significant disconnect between the physical luxury of the clinics and the brand’s digital touchpoints. I was initially tasked with refreshing four website templates, but I identified a larger opportunity to unify the brand’s entire digital ecosystem to match its high-end physical reputation.
Strategic Leadership
From Design Task to Business Vision
I recognized that a fragmented brand identity was a business risk. To move the project from a "web update" to a "strategic overhaul," I built a comprehensive 360-degree vision for the brand's 2026 direction and pitched it directly to the CEO.
The Narrative
I presented a story of the customer journey—showing how a client’s first impression on a newsletter should feel exactly like walking into our flagship clinic.
The Business Value
I demonstrated that bridging the "Trust Gap" would increase customer retention and justify premium pricing.
The Outcome
By focusing on ROI, I successfully secured additional budget and started coordinating with all digital channels (Social, Ads, Email, and Web) to get the project started.
Strategic Leadership
From Design Task to Business Vision
I recognized that a fragmented brand identity was a business risk. To move the project from a "web update" to a "strategic overhaul," I built a comprehensive 360-degree vision for the brand's 2026 direction and pitched it directly to the CEO.
The Narrative
I presented a story of the customer journey—showing how a client’s first impression on a newsletter should feel exactly like walking into our flagship clinic.
The Business Value
I demonstrated that bridging the "Trust Gap" would increase customer retention and justify premium pricing.
The Outcome
By focusing on ROI, I successfully secured additional budget and started coordinating with all digital channels (Social, Ads, Email, and Web) to get the project started.
Strategic Leadership
From Design Task to Business Vision
I recognized that a fragmented brand identity was a business risk. To move the project from a "web update" to a "strategic overhaul," I built a comprehensive 360-degree vision for the brand's 2026 direction and pitched it directly to the CEO.
The Narrative
I presented a story of the customer journey—showing how a client’s first impression on a newsletter should feel exactly like walking into our flagship clinic.
The Business Value
I demonstrated that bridging the "Trust Gap" would increase customer retention and justify premium pricing.
The Outcome
By focusing on ROI, I successfully secured additional budget and started coordinating with all digital channels (Social, Ads, Email, and Web) to get the project started.
The Design DNA
Softness & Emotion
I replaced harsh, clinical lines with organic shapes. In cosmetic beauty, rounded shapes convey the softness and natural results that our clients desire.
Beige As Primary Colour
I expanded our primary palette into sophisticated, tonal shades, allowing for visual depth while remaining strictly on-brand.
Editorial Typography
Using Montserrat and Temeraire, I built a distinct visual hierarchy that improved readability and elevated the "editorial" feel of our content.
The Design DNA
Softness & Emotion
I replaced harsh, clinical lines with organic shapes. In cosmetic beauty, rounded shapes convey the softness and natural results that our clients desire.
Beige As Primary Colour
I expanded our primary palette into sophisticated, tonal shades, allowing for visual depth while remaining strictly on-brand.
Editorial Typography
Using Montserrat and Temeraire, I built a distinct visual hierarchy that improved readability and elevated the "editorial" feel of our content.
The Ecosystem (Multichannel Execution)
The Ecosystem (Multichannel Execution)
A Unified 360 Degrees Brand Experience
To ensure a coherent brand experience, I moved beyond the website to rebuild our social media ads and newsletters. This ensured that regardless of where the customer interacts with Faceland, they encounter a consistent, luxurious "First Impression."
Evidence-Based Mockups
I developed high-fidelity mockups for various channels, ensuring that visual hierarchy and legibility remained uncompromised across different aspect ratios and platforms.
Channel Specific Optimization
By researching engagement patterns in email marketing and safe zones in social media ads, I was able to translate the "Luxury Faceland" aesthetic into functional, high-performing assets.
Unified Brand Recognition
This holistic approach ensured that regardless of where the customer first interacts with Faceland, they encounter a consistent, luxurious "First Impression" that successfully bridges the gap between digital discovery and clinical reality.
A Unified 360 Degrees Brand Experience
To ensure a coherent brand experience, I moved beyond the website to rebuild our social media ads and newsletters. This ensured that regardless of where the customer interacts with Faceland, they encounter a consistent, luxurious "First Impression."
Evidence-Based Mockups
I developed high-fidelity mockups for various channels, ensuring that visual hierarchy and legibility remained uncompromised across different aspect ratios and platforms.
Channel Specific Optimization
By researching engagement patterns in email marketing and safe zones in social media ads, I was able to translate the "Luxury Faceland" aesthetic into functional, high-performing assets.
Unified Brand Recognition
This holistic approach ensured that regardless of where the customer first interacts with Faceland, they encounter a consistent, luxurious "First Impression" that successfully bridges the gap between digital discovery and clinical reality.
Adaptive Leadership (Deadline Pivot)
Agility Under Pressure
Transitioning to implementation, I acted as the primary coordinator between internal marketing teams and an external development agency.
The Workflow
I used Asana for agency management and Notion to maintain internal Gantt charts and risk assessments.
The Pivot
When external factors shifted our original December 27th deadline, I demonstrated adaptability. Instead of a "hard launch," I pivoted to a progressive rollout strategy. This ensured we met business objectives and maintained momentum without compromising on the quality of the luxurious experience.
The Pivot
When external factors shifted our original December 27th deadline, I demonstrated adaptability. Instead of a "hard launch," I pivoted to a progressive rollout strategy. This ensured we met business objectives and maintained momentum without compromising on the quality of the luxurious experience.
Adaptive Leadership (Deadline Pivot)
Agility Under Pressure
Transitioning to implementation, I acted as the primary coordinator between internal marketing teams and an external development agency.
The Workflow
I used Asana for agency management and Notion to maintain internal Gantt charts and risk assessments.
The Pivot
When external factors shifted our original December 27th deadline, I demonstrated adaptability. Instead of a "hard launch," I pivoted to a progressive rollout strategy. This ensured we met business objectives and maintained momentum without compromising on the quality of the luxurious experience.
The Pivot
When external factors shifted our original December 27th deadline, I demonstrated adaptability. Instead of a "hard launch," I pivoted to a progressive rollout strategy. This ensured we met business objectives and maintained momentum without compromising on the quality of the luxurious experience.
Project Outcome - A Refined Brand Ecosystem
The Objective
The primary goal was to develop a cohesive Design Language System that aligns Faceland’s digital presence with its premium clinical reputation. By moving away from a fragmented UI, I focused on creating a unified visual ecosystem that reflects the brand’s medical authority and high-quality customer service at every touchpoint.
Digital-Physical Continuity
I translated the clean, high-end aesthetic of the physical clinics into a digital framework. This ensures the online experience feels like a direct extension of the professional care patients receive in person.
Building Trust through Consistency
By eliminating clashing styles and incoherent elements, I established a Unified Brand Voice. This consistency replaces a "transactional" feel with a medical-grade identity that builds immediate credibility.
Systems-Thinking for Scalability
I focused on building a modular UI Framework rather than static pages. This strategic approach ensures brand integrity across all future expansions—from new treatments to booking portals—while preventing long-term design debt.
Project Outcome - A Refined Brand Ecosystem
The Objective
The primary goal was to develop a cohesive Design Language System that aligns Faceland’s digital presence with its premium clinical reputation. By moving away from a fragmented UI, I focused on creating a unified visual ecosystem that reflects the brand’s medical authority and high-quality customer service at every touchpoint.
Digital-Physical Continuity
I translated the clean, high-end aesthetic of the physical clinics into a digital framework. This ensures the online experience feels like a direct extension of the professional care patients receive in person.
Building Trust through Consistency
By eliminating clashing styles and incoherent elements, I established a Unified Brand Voice. This consistency replaces a "transactional" feel with a medical-grade identity that builds immediate credibility.
Systems-Thinking for Scalability
I focused on building a modular UI Framework rather than static pages. This strategic approach ensures brand integrity across all future expansions—from new treatments to booking portals—while preventing long-term design debt.
The Ecosystem (Multichannel Execution)
A Unified 360 Degrees Brand Experience
To ensure a coherent brand experience, I moved beyond the website to rebuild our social media ads and newsletters. This ensured that regardless of where the customer interacts with Faceland, they encounter a consistent, luxurious "First Impression."
Evidence-Based Mockups
I developed high-fidelity mockups for various channels, ensuring that visual hierarchy and legibility remained uncompromised across different aspect ratios and platforms.
Channel Specific Optimization
By researching engagement patterns in email marketing and safe zones in social media ads, I was able to translate the "Luxury Faceland" aesthetic into functional, high-performing assets.
Unified Brand Recognition
This holistic approach ensured that regardless of where the customer first interacts with Faceland, they encounter a consistent, luxurious "First Impression" that successfully bridges the gap between digital discovery and clinical reality.
Matteo Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
4+
Years of Research & Design
1
Published Scientific Paper
5
Global Markets Optimized
100% Human Designed. No AI tools used. © 2026 Matteo Favetta. All rights reserved.
Matteo Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
4+
Years of Research & Design
1
Published Scientific Paper
5
Global Markets Optimized
100% Human Designed. No AI tools used. © 2026 Matteo Favetta. All rights reserved.
Matteo Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
4+
Years of Research & Design
1
Published Scientific Paper
5
Global Markets Optimized
100% Human Designed. No AI tools used. © 2026 Matteo Favetta. All rights reserved.
Matteo
Matteo
Favetta
Favetta
Lead Product Designer based in The Hague, Netherlands, speciliased in Applied Cognitive Psychology
In an era of generic AI templates, this portfolio remains 100% human-designed. Every layout, interaction, and strategic decision was custom-built from the ground up. No prompts, just craft, because authentic UX requires a human touch.
© 2026 Matteo Favetta. All rights reserved.
4+
Years of Research and Design
1
Published Scientific Paper